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MOOGOO Moothpaste whitening Mint Flavour 100g

Natural Toothpaste with a Fluoride Substitute

Our Moothpaste took us years to develop after talking with both dental practitioners and our customers. Our aim was to provide the benefits of Fluoride to those that prefer not to use this ingredient.

Fluoride is needed to assist remineralization. When scratches and cracks appear in your teeth, Fluroride helps fill these cracks in in before bacteria can cause tooth decay.  Surprisingly, there are other alternatives to Fluoride with good evidence that would suit many people much better. They just cost a little more and are tricky to formulate with. But we did it and we think it is worth the few cents more per brushing. Instead of Calcium Fluoride we are using Calcium Hydroxypatatite. Like Fluoride, this helps remineralize teeth repairing small cracks and scratches so that the cracks do not attracted bacteria and lead to decay.

"Nano-hydroxyapatite is a revolutionary material with a wide use in dentistry. With regard to restorative and preventive fields, nano-hydroxyapatite has remarkable remineralizing effects on initial lesions of enamel, certainly higher than traditional fluorides used until now for this purpose. Nano-hydroxyapatite is, in fact, a better source of free Ca, and this is a key element as regards the remineralization, the protection against

We do not use Glycerin as this can coat the teeth preventing remineralization. We do not use SLS, nor Titanium Dioxide, nor the type of preservatives we would not be comfortable having our children consume. We certainly don't use Triclosan...actually commercial toothpaste is almost a dictionary of ingredients that are against our ingredient philosophy. Never looked at them? We have one of the largest commercial toothpaste's list of ingredients below.

For those new to natural toothpaste, you may find it a little different to the main commercial brands. Natural cleansers do not hold their foam as long as Sodium Lauryl Sulphate.

Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it.

Moothpaste Ingredients

Gum Protection Formula - without Bi-Carb

Aqua, Aloe Barbadensis (Aloe) Leaf Juice, Calcium Carbonate, Caprylic Capric Triglyceride, Xylitol Sweetener, Hydroxyapatite, Carageenan, Natural Flavour, Sodium N-Lauroylsarcosinate, Glyceryl Caprylate, P-Anisic Acid, Stevia Rebaudiana Leaf Extract.

Ingredient Description
Aqua Fancy name for purified water
Aloe Barbadensis (Aloe) Leaf Juice For plaque and oral health
Calcium Carbonate Chalk to remove plaque and polish
Caprylic Capric Triglyceride Coconut derived ester to keep things moist
Xylitol Sweetener also helps prevent bacteria sticking to teeth
Hydroxyapatite Naturally occurring mineral substitute for Fluoride to assist re-mineralisation
Carageenan Food based thickener so it sticks on your toothbrush
Natural Flavour Low allergy so children (or adults) won’t say bleuuh
Sodium N-Lauroylsarcosinate Helps loosen plaque and other debris from the teeth
Glyceryl Caprylate To keep our Moothpaste fresh as a daisy
P-Anisic Acid Anise based preservative
Stevia Rebaudiana Leaf Extract Natural sweetener so that children (or adults) love natural toothpaste too